The Perfect Drink for Data Scientists?

“Who says America doesn’t invent anything anymore?”

I was writing about data scientists and unicorns before.  People somehow believe that data scientists need many conflicting skills. Which is why it is close to impossible to find one in the wild. Just like with unicorns.

Starbucks has a heart for data scientists and brought us a new unicorn-themed Frappuccino.  It is only available for a few more days and is one of the biggest marketing activities from Starbucks I have seen.

Some describe that it “tastes like sour birthday cake and shame”.  But so what?  After all I am one of those data science unicorns so this should be THE drink for me!  I made my daily trip to Starbucks to get one.  But unlike all other days, I found myself surrounded by 12-year old girls going crazy about the new drink.  And when I finally saw this pink-blue-sugar-bomb in the hand of one of the teens I realized: I can’t do this.  I ended up ordering my regular coffee instead.

But what about the “data science unicorn” talk?  The least I could do was to grab an uber-sized paper Frappuccino and take a picture with it.  Since I was accidentally ripping it off a wall, they kicked me out of the shop.  Starbuck’s heart for unicorns is not THAT big after all.*


Me holding up a giant paper version of the new Unicorn Frappuccino.  They kicked me out of the shop for accidentally ripping it off the wall.

* I was not actually kicked out of the shop but needed to fix the paper thingy back to the wall.  Understandable.  The baristas would be too busy and already suffer from meltdowns because of the drink.

First Post – or: About the Insanity of Being an Entrepreneur in Data Science


Ingo doing what he is doing best: explaining things nobody asked for.

Oooook, I finally made the step and created a space for my thoughts on data science, startup life, and photography. And all other things I deal with. The reason why I decided to do this is simple: there are not a lot of entrepreneurs in the data science field.  Founding a company is hard.  Data science is hard.  Doing both things at the same time is insane.

It should not surprise that over the years many people have reached out to me seeking for advice.  I love sharing insights or ideas so please continue to do so.  But what about those who do not have the chance to talk to me directly?  Exactly.  That’s when I realized that I should get my act together and spend some time on writing the stuff down.  Which is why I created this blog.

I also enjoy teaching others about the concepts of data science.  Which is why at one point I created the crazy video series 5 Minutes with Ingo.  This idea now is also the origin for the name of this blog.  If you want to learn more about machine learning and data science, you should check out those videos. But be warned: they are a bit quirky.

In the future, I will share lessons learned as an entrepreneur (where I still feel like an amateur) as well as on data science (which I know a thing or two about).  I mix in some photography posts – because I enjoy it and why not?

Hope you enjoy this little place here.  And let me know if you have anything on which you would like to get my perspective on.